Purpose: The purpose of this poster is to advertise Leeds/Reading Fest to the public, so that more of the public buy the tickets for the events and they gain a profit.
Format: The format of this poster varies as it is advertised in many places. For example posters in city centres and around town, website banners and billboards.
Content: This poster contains information about the event. It includes which acts are headlining the event, the dates of the event and which acts are on which dates. On this poster there is not a lot of white space as the flyer is filled with information. The house style of this flyer is particularly simple, the poster only uses three colours, red, black and yellow, I think it helps the information stand out and the poster doesn't looked too cramped. The Leeds Fest information sticks to one font which is also sans serif, this connotes that the festival is very modern. However they use the fonts the artists use for their names. There is not a lot of kerning or leading in this poster, this is maybe to connote the festival is jam packed with entertainment.
Style: The style of the Leeds fest campaign is very bold. It sticks to bold colours so that it stands out to the audience. The colours connote a positive vibe as they are bright, but the red and black suggest a manly environment. This connotes that the festival would be fun but does suggest it can be quite dangerous. They use the arrows as they are well known and a symbol of Leeds fest so without even reading the name you already know it's Leeds fest.
Layout: The layout of the poster is very simple, it sticks to the columns so that the audience are able to focus on the main purpose which is the acts. They have made the logo the biggest part of the poster and put it all up one side, so that the audience know that it is Leeds fest. The layout on all advertisements for Leeds fest are fairly simple, this is so they keep to the point.
Target Audience: The target audience for Leeds Fest is males between the ages of 18-28, this is because the acts that are playing at Leeds Fest mainly reach out and relate to a male audience, the reason for this age is that you mainly associate festivals with younger adults and 18 because of alcohol sales.
Regulatory Bodies: The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. There is no offensive material on this poster that could cause any harm to the viewer. It also does not promote drugs or alcohol usage, even though such events may occur at the festival.
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