Purpose: The purpose of this poster is to advertise Chanel to the public, to make them buy their products by using a aspirational celebrity to make them want to buy it to be like them.
Format: The format of this advertisement is a poster which will be placed around public places, it is also a billboard which would be placed on the side of roads. This campaign is also advertised on television, and on websites.
Content: This poster is very simple, the only information on the poster is the name of the product, the product and a picture of Keira Knightley. The poster contains a lot of white space as they want the audience to focus on the product and the star icon. They use Keira Knightley as she is the ideal self to women, the audience will buy the product as they want to be like her. The colour scheme is fairly simple, as it sticks to black white and orange, this connotes that the company is very professional and sophisticated.
Style: The style of the Coco Mademoiselle campaign is very sophisticated and sexy as they want to appeal to a mature audience so that they will buy the product.
Layout: the layout on the campaign poster is very simple. The poster is set into two columns, the first column being the name of the product and the product itself, and the second column being the brand name Chanel and the star icon. The poster looks less cluttered due to the lack of information which makes the poster look neat and professional.
Target Audience: The target audience of the advertisement is females between the ages of 20-35. This is because the product is for females, also the age is due to the fact that the celebrity is this age and she relates to that audience.
Regulatory Bodies: The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. This advertisement is not offensive as there is nothing which could cause harm to people. Also it does not show any false advertising as the advert doesn't tell you what the product is like. The Chanel logo will be copyrighted to the company, as the company is well known and is a multi-million dollar company.
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