Purpose: The purpose of the Rimmel London Apocalips campaign is to advertise the product to the audience, so that they buy it.
Format: The ways in which this campaign advertises is through posters and billboards, which will be placed in various places in different cities around the UK. There is also tv adverts which would have been broadcasted on different channels.
Content: there isn't a lot of information on the poster, all it contains is the Rimmel London logo, the product, and Kate Moss. This connotes that they wanted to keep the full focus on them three so that it makes the icon and product stand out to the viewer. There is a lot of white space on the poster, yet again to keep the attention on what they are trying to sell. The house style of the campaign manly focusses on the colour scheme which consists of purple, red and pink, as they are the colours of lipsticks they are trying to sell, and connotes a feminine vibe. The font is sans serif which keeps the campaign modern.
Style: the style of the Rimmel London apocalips campaign is very artsy, as they use paint strokes which are lipstick marks to create the Union Jack. It is also very modern as the colours are very bold and bright and this connotes positivity and femininity.
Layout: the layout of the campaign poster is very simple, this is because it doesn't contain a lot of information. The only information which is in the poster is the brand name, the star icon and the product itself. The star icon is placed in the centre of the poster as she is the main focus. This keeps the attention on her as the poster is not cluttered.
Target Audience: The target audience of this campaign is females between the ages of 16-30, this is because it is mostly women who use and buy these products. The age is because this is the age that usually wear the new trendy products. The social grading would be ABC1 as they would have a large disposable to spend on their products.
Target Audience: The target audience of this campaign is females between the ages of 16-30, this is because it is mostly women who use and buy these products. The age is because this is the age that usually wear the new trendy products. The social grading would be ABC1 as they would have a large disposable to spend on their products.
Regulatory bodies: There is no offensive material on this poster that could cause any harm to the viewer. The Rimmel logo on the campaign is to make sure the company is branded and can not be copyrighted.
No comments:
Post a Comment