LO1- Analysing existing graphic design work, McDonalds

Purpose: the purpose of the McDonald's campaign is to advertise it's products to the audience and get the audience to buy them.

Format: the campaign is advertised in various different ways, one way is that it is put on posters which will be placed around various citites, also on billboards and also advertised on TV on different channels.

Content: there isn't a lot of information on the poster, all it contains is the logo, the product and a slogan, which is the same on most of their campaigns. There is a lot of white space on the McDonald's posters, this is to keep the main focus on the brand and the products. The house style of the campaigns are fairly simple. They stick to bright and bold colours including the famous red and yellow, this connotes they are a fun and happy company. The sans serif font makes the company look more modern, which helps reach out to a younger audience. 

Style: the style of the McDonald's campaigns are very bold, this is because the house style is very bright using colours such as red and yellow, this connotes a positive vibe so the audience are more likely to buy their products, also the colours are also connected to the brand. The style is also very modern, as it uses bold and sans serif fonts.

Layout: the layout of the poster is fairly simple, they don't add a lot of information and clutter up the poster. This is because they want to keep the focus on the product they are trying to sell which is the biggest part of the poster.

Target audience: the target audience for the McDonald's campaign is males between the ages of 13 and 25. This is because this is the usual age and gender seen eating the products on the advertisements. The social grading would be C2DE because the products are quite cheap.

Regulatory bodies:  There is no offensive material on this poster that could cause any harm to the viewer. Although it could promote an unhealthy lifestyle as the products are quite fattening. The McDonald's logo on the campaign is to make sure the company is branded and can not be copyrighted.