Purpose: The purpose of this poster is to advertise Sheffield Doc/Fest to the public, so that more of the public buy the tickets for the events and they gain a profit.
Format: The format of this advertisement is a poster. Which was placed all around Sheffield to advertise the event. This is also advertised on websites, as banners for example.
Content: The poster doesn't have a lot of content, it only contains the name of the festival, the dates and the location. The house style of the campaign is very bold. It sticks to the colours pink, yellow and white. It makes the poster stand out in society by it being bright and colourful. The poster also appeals to both genders with the two main colours. The poster doesn't contain much white space as the patterns are covering the blank space, this is effective as it doesn't make the poster look boring, however the patterns don't make it look cluttered.
Style: The style of the campaign is very modern, as the patterns, shapes and fonts are really bold. The colour scheme connotes that the festival is fun and upbeat as the colours are bright.
Layout: The layout of the campaign is simple but very effective, they use small paragraphs of information to separate the text. This is to make sure the poster is not cluttered and is easy to read. They put the icon in the middle of the poster, this makes the poster look balanced.
Target audience: The target audience for Doc Fest is males between the ages of 20-35 with a key interest in film. They would be part of the social grade ABC1 as their disposable income would be spent on cinema tickets and DVDs.
Regulatory bodies: there is no offensive material on this advertisement that would cause any harm to the public. It also doesn't glorify alcohol even though that may be consumed at the festival.
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